⚡ Ad Tracking in the United States

Ad tracking tools, also known as tracking pixels or advertising tags, are technologies used to measure the effectiveness of online advertising campaigns by recording user interactions and conversions.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our research, ad tracking tools are used on 13% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top ad tracking tools in the United States in 2026, based on market share.

The most popular is Meta Pixel with an impressive share of 53.1%, followed by Google Ads with 39% and Pinterest Analytics with 17.2%.

Meta Pixel 53.1%
Google Ads 39%
Pinterest Analytics 17.2%
LinkedIn Insight Tag 10.2%
Microsoft Advertising Tracking 10%
Pinterest Tag 3%
X Pixel 2.9%
Tiktok Pixel 2.8%
Snap Pixel 1%
Reddit Pixel 1%
Google Floodlight 0.7%
Rakuten Advertising Performance Tag 0.3%
Kwai Pixel 0.2%
Line Tag 0.04%

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Pinterest Tag ^(-2)
11. Google Floodlight ^(-1)
12. Rakuten Advertising Performance Tag ^(-2)
13. Kwai Pixel ^(-2)

✨ Best Ad Tracking Tools

Below is a more detailed list of 15 ad tracking tools used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Meta Pixel Menlo Park, California, United States A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.	53.1%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	39%
3	Pinterest Analytics San Francisco, California, United States Shows you what paid and organic published content resonates most on Pinterest.	17.2%
4	LinkedIn Insight Tag Mountain View, California, United States Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.	10.2%
5	Microsoft Advertising Tracking Redmond, Washington, United States Microsoft Advertising tool to track conversion goals and target audiences with remarketing lists.	10%
6	Pinterest Tag San Francisco, California, United States Allows you to track actions people take on your website after viewing your ad on Pinterest.	3%
7	X Pixel Bastrop, Texas, United States Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.	2.9%
8	Tiktok Pixel Haidian, Beijing, China Allows you to share website visitor events with TikTok via a browser.	2.8%
9	Snap Pixel Santa Monica, California, United States Helps advertisers measure the cross-device impact of campaigns on Snapchat.	1%
10	Reddit Pixel San Francisco, California, United States Helps you understand what actions redditors take after viewing or clicking your ad on Reddit.	1%
11	Google Floodlight Mountain View, California, United States A conversion tracking system for Google Marketing Platform.	0.7%
12	Rakuten Advertising Performance Tag Tokyo, Japan A container tag that enables additional scripts on an advertiser's website.	0.3%
13	Kwai Pixel Singapore A tool that allows you to track the results of paid traffic campaigns on the Kwai social network.	0.2%
14	Line Tag Tokyo, Japan Tracks the effectiveness and efficiency of advertising campaigns on the Line platform.	0.04%
15	Kakao Pixel Jeju-si, Jeju-do, Korea A web tracking tool used within the Kakao advertising ecosystem to collect event data for conversion tracking, audience segmentation, and remarketing.	0.006%

👉 See Also

🌎 Ad Tracking in other countries

Data is based on the analysis of 488,998 websites from the United States.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.