Online Advertising Platforms Ranked #26–#50 by Market Share (2026)

📈 Online Advertising Platforms Ranked #26–#50

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Statistics based on 4M+ analyzed websites. About this data

The following list shows the online advertising platforms ranked from 26th to 50th out of 202 currently tracked.

Rank	Name	Market share
26	Raptive New York, United States A premium ad management network that helps content publishers monetize their websites through optimized ad placements. $$$	0.8%
27	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.8%
28	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.8%
29	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	0.7%
30	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.7%
31	StackAdapt Thornhill, Ontario, Canada A multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.	0.6%
32	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.6%
33	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.6%
34	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	0.5%
35	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.5%
36	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	0.5%
37	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.5%
38	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.	0.5%
39	WordAds San Francisco, California, United States An advertising platform for WordPress sites that allows publishers to monetize content by displaying automatically managed ads across their pages.	0.5%
40	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.5%
41	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	0.4%
42	Innovid New York, United States An advertising technology platform for connected TV and video that serves, personalizes, and measures campaigns across CTV, linear TV, display, and social channels.	0.4%
43	Sovrn Boulder, Colorado, United States A programmatic advertising and publisher platform.	0.4%
44	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.4%
45	Media.net Dubai, United Arab Emirates An omnichannel supply-side platform that uses a proprietary contextual engine to deliver programmatic advertising without cookies or audience data.	0.4%
46	Google Interactive Media Ads Mountain View, California, United States Google Interactive Media Ads enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.3%
47	Skimlinks New York, United States A content monetization platform that specializes in monetizing links through affiliate marketing. It allows publishers to automatically insert affiliate links into their content and receive commissions, primarily on a cost-per-sale basis.	0.3%
48	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.3%
49	Yahoo! Japan Retargeting Tokyo, Japan Allows your Search Ads to be displayed for the users who have visited your site and then searched the products or services relevant to your Ads on the search engine.	0.3%
50	Journey New York, United States An ad management platform built on the same ad-serving and optimization technology as Mediavine and designed for smaller or emerging publishers. $$$	0.3%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,046,631 websites.
We currently track the presence of 202 online advertising platforms across the web.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.