⚡ Advertising in Korea

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Korea is an East Asian country with a population of around 52 million people.

According to our research, online advertising platforms are detected on 19.5% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Korea in 2026, based on market share.

The most popular is Google Ads with an impressive share of 46.4%, followed by Google AdSense with 36.3% and Criteo with 19.1%.

Google Ads 46.4%
Google AdSense 36.3%
Criteo 19.1%
Enliple 18.2%
Google AdSense for Platforms 5%
Dable 3.2%
Google AdSense for Domains 3%
Google Ad Manager 2.9%
Taboola 2.2%
RealClick 1.6%
AD Insight 1%
LinkedIn Ads 0.9%
Google Marketing Platform 0.8%
The Trade Desk 0.5%
Microsoft Advertising 0.5%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Criteo ^(-6)
4. Enliple ^(-69)
6. Dable ^(-86)
9. Taboola ^(-4)
10. RealClick ^(-160)
11. AD Insight ^(-170)
14. The Trade Desk ^(-2)
16. RTB House ^(-15)
17. OpenX ^(-6)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 86 online advertising platforms used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	46.4%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	36.3%
3	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	19.1%
4	Enliple Seoul, Korea A Korean retargeting solution based on AI-powered prediction and recommendation algorithms.	18.2%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5%
6	Dable Seoul, Korea A Korean native advertising and content discovery platform that delivers customized ads and recommends personalized news tailored to users' interests.	3.2%
7	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3%
8	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	2.9%
9	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2.2%
10	RealClick A Korean online marketing insights platform.	1.6%
11	AD Insight An advertising analytics solution from the Korean platform eMnet.	1%
12	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	0.9%
13	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	0.8%
14	The Trade Desk Ventura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	0.5%
15	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	0.5%
16	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.4%
17	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.4%
18	optAd360 A Polish programmatic ad platform.	0.4%
19	Ad-Shield New York, United States An adblock recovery solution that claims to recover over 90% of ad-blocked impressions.	0.3%
20	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.3%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.3%
22	Teads New York, United States A global omnichannel ad monetization platform.	0.3%
23	MediaMath New York, United States An omnichannel demand-side platform that offers a rich set of capabilities for marketers to manage and execute their campaigns.	0.3%
24	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.2%
25	Skimlinks New York, United States A content monetization platform that specializes in monetizing links through affiliate marketing.	0.2%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.