⚡ Advertising in Turkey

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Turkey is a Eurasian country with a population of over 86 million people.

According to our research, online advertising platforms are detected on 18.7% of websites from Turkey.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Turkey in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 51.3%, followed by Google Ads with 45.2% and Google AdSense for Platforms with 9.8%.

Google AdSense 51.3%
Google Ads 45.2%
Google AdSense for Platforms 9.8%
Criteo 7.7%
Taboola 4.7%
Microsoft Advertising 4.6%
Adform 4.6%
RTB House 4.4%
Google Ad Manager 4.2%
Amazon Advertising 4%
Microsoft Invest 4%
PubMatic 3.9%
Magnite 3.9%
optAd360 3.8%
Outbrain 3.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-2)
4. Criteo ^(-5)
5. Taboola ^(-8)
7. Adform ^(-21)
8. RTB House ^(-23)
11. Microsoft Invest ^(-4)
12. PubMatic ^(-15)
13. Magnite ^(-8)
14. optAd360 ^(-65)
15. Outbrain ^(-7)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 118 online advertising platforms used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	51.3%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	45.2%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	9.8%
4	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	7.7%
5	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	4.7%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.6%
7	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	4.6%
8	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	4.4%
9	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	4.2%
10	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	4%
11	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	4%
12	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	3.9%
13	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	3.9%
14	optAd360 A Polish programmatic ad platform.	3.8%
15	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	3.8%
16	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	3.8%
17	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	3.7%
18	Sharethrough Paris, France A global omnichannel ad exchange that enables advertisers and publishers to buy and sell advertising space.	3.7%
19	Smaato New York, United States A programmatic advertising platform that provides a free ad server and monetization solution.	3.7%
20	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	3.7%
21	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.6%
22	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	3.6%
23	ID5 London, United Kingdom An omnichannel identity platform powering addressable advertising for brands and publishers. $$$	3.6%
24	Sovrn Boulder, Colorado, United States A programmatic advertising and publisher platform.	3.6%
25	GumGum Santa Monica, California, United States A contextual-first global digital advertising platform that captures people's attention without using personal data.	3.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,730 websites from Turkey.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 118 were detected on websites from Turkey.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.