Criteo
Criteo, Paris, FranceCriteo is a French performance advertising platform focused on commerce media and retargeting.
Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.
According to our data, Criteo is the 9th most popular advertising technology on the web.
It has 3% of the advertising market share and is detected on 0.4% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 9
- Market share: 3%
🏆 Criteo Awards
- 🥉 Third most popular in Korea in the Advertising category.
- ⭐ 4th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in Italy in the Advertising category.
- ⭐ 7th most popular in France in the Advertising category.
- ⭐ 7th most popular in Spain in the Advertising category.
- ⭐ 7th most popular in Poland in the Advertising category.
- ⭐ 7th most popular in Taiwan in the Advertising category.
- ⭐ 7th most popular in Slovenia in the Advertising category.
- ⭐ 8th most popular in Germany in the Advertising category.
- ⭐ 8th most popular in Japan in the Advertising category.
⚡ Sites Using Criteo
We have data on 15,125 websites that use Criteo advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Criteo is 
tiktok.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tiktok.com |
#18 | Cayman Islands | English |
| 2 |  yahoo.co.jp |
#31 | Japan | Japanese |
| 3 |  nytimes.com |
#50 | United States | English |
| 4 | #67 | United States | English | |
| 5 |  tumblr.com |
#78 | United States | American English |
| 6 |  ebay.com |
#92 | United States | American English |
| 7 | #97 | United States | English | |
| 8 | #104 | English | ||
| 9 | #113 | American English | ||
| 10 | #131 | Poland | Polish | |
| 11 | #142 | United Kingdom | English | |
| 12 |  walmart.com |
#162 | American English | |
| 13 | #163 | Brazil | Brazilian Portuguese | |
| 14 | #171 | United States | English | |
| 15 | #201 | United States | English | |
| 16 | #232 | Germany | German | |
| 17 | #238 | American English | ||
| 18 | #251 | United States | English | |
| 19 | #282 | United States | American English | |
| 20 | #292 | English |
📈 Usage Statistics
Most of the sites that use Criteo:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Criteo are from the United States, Korea, and France.
- United States 18%
- Korea 8.5%
- France 8.4%
- Germany 7.7%
- Japan 5.5%
- Italy 5.1%
- United Kingdom 5%
- Turkey 4.6%
- Spain 4.5%
- Other 32.7%
Most Criteo users speak English, French, or Korean.
- English 48.5%
- French 6.4%
- Korean 6.4%
- German 6%
- Spanish 4.5%
- Japanese 4.2%
- Italian 3.8%
- Turkish 3.6%
- Portuguese 2.6%
- Other 14%
Criteo advertising technology is especially popular on .com top-level domains.
- .com 54.5%
- .de 4.2%
- .co.kr 3.1%
- .fr 3.1%
- .it 2.7%
- .net 2.2%
- .pl 2%
- .jp 1.8%
- .co.uk 1.7%
- Other 24.7%
The primary market segments for websites utilizing Criteo include online shopping, blogs and wiki, and fashion and beauty.
- Online Shopping 21.5%
- Blogs/Wiki 14.1%
- Fashion/Beauty 7.6%
- Marketing/Merchandising 7.1%
- General News 6.9%
- Business 5.4%
- Travel 3.7%
- Entertainment 3.4%
- Real Estate 2.9%
- Other 27.4%
🕵️ Similar Technologies
These are some of the best Criteo alternatives.
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Equativ💬 Frequently Asked Questions
What is the company behind Criteo?
Criteo is owned by Criteo S.A., headquartered in Paris, France.
Which country uses Criteo the most?
The majority of Criteo users are from the United States.
Who uses Criteo?
According to our data, Criteo is used on thousands of sites, including such established ones as tiktok.com, yahoo.co.jp, and nytimes.com.
How does Criteo compare to its competitors?
Criteo is a very popular advertising technology, second only to 8 other online advertising platforms we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.