Google Ad Manager

Google, Mountain View, California, United States

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

According to our data, Google Ad Manager is the 7th most popular advertising technology on the web.
It has 6.5% of the advertising market share and is detected on 1% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Google Ad Manager Awards

⚑ Sites Using Google Ad Manager

We have data on 32,638 websites that use Google Ad Manager advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Google Ad Manager is nytimes.com.

#WebsiteRankCountryLanguage
1 nytimes.com #50 United States English
2 theguardian.com #55 English
3 theverge.com #56 American English
4 imdb.com #61 United States American English
5 cnn.com #67 United States English
6 globo.com #74 Brazil Brazilian Portuguese
7 stackoverflow.com #101 English
8 usatoday.com #113 American English
9 businessinsider.com #114 American English
10 goodreads.com #134 United States English
11 uol.com.br #135 Brazil Brazilian Portuguese
12 nypost.com #140 United States American English
13 espn.com #141 English
14 independent.co.uk #142 United Kingdom English
15 merriam-webster.com #143 English
16 indiatimes.com #158 India English
17 syosetu.com #167 Japan Japanese
18 theatlantic.com #169 United States English
19 target.com #190 American English
20 mashable.com #192 English

πŸ“ˆ Usage Statistics

Most of the sites that use Google Ad Manager:

Most of the sites using Google Ad Manager are from the United States, the United Kingdom, and Japan.

  • United States 21.4%
  • United Kingdom 6.4%
  • Japan 6.2%
  • Spain 4%
  • Germany 3.9%
  • France 3.9%
  • Brazil 3.7%
  • Italy 3.5%
  • Canada 3.4%
  • Other 43.6%

Most Google Ad Manager users speak English, Spanish, or Japanese.

  • English 53.8%
  • Spanish 7.4%
  • Japanese 4.6%
  • Portuguese 3.5%
  • French 3.2%
  • Italian 2.8%
  • German 2.7%
  • Polish 1.9%
  • Chinese 1.5%
  • Other 18.6%

Google Ad Manager advertising technology is especially popular on .com top-level domains.

  • .com 51.2%
  • .org 4%
  • .net 3.4%
  • .it 2.2%
  • .co.uk 2.1%
  • .com.br 2.1%
  • .jp 1.9%
  • .de 1.7%
  • .com.au 1.6%
  • Other 29.8%

The primary market segments for websites utilizing Google Ad Manager include general news, entertainment, and blogs and wiki.

  • General News 22.4%
  • Entertainment 10.2%
  • Blogs/Wiki 8.9%
  • Sports 7.6%
  • Business 6.8%
  • Marketing/Merchandising 4.2%
  • Education/Reference 3.1%
  • Portal Sites 2.5%
  • Public Information 2.5%
  • Other 31.8%

πŸ•΅οΈ Similar Technologies

These are some of the best Google Ad Manager alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

21
Magnite
New York, United States

An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

23
OpenX
Pasadena, California, United States

A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

35
Equativ
Paris, France

Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.

77
AdOcean
Warsaw, Poland

An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically.

976 PLN+/month

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πŸ’¬ Frequently Asked Questions

What is the company behind Google Ad Manager?

Google Ad Manager is owned by Google LLC, headquartered in Mountain View, California, United States.

Which country uses Google Ad Manager the most?

The majority of Google Ad Manager users are from the United States.

Who uses Google Ad Manager?

According to our data, Google Ad Manager is used on thousands of sites, including such established ones as nytimes.com, theguardian.com, and theverge.com.

Do academic institutions use Google Ad Manager?

Yes. Overall, we know of 20 academic websites in the United States that use Google Ad Manager.

How does Google Ad Manager compare to its competitors?

Google Ad Manager is a very popular advertising technology, second only to 6 other online advertising platforms we track.

What are the alternatives to Google Ad Manager?

Alternatives and possible competitors to Google Ad Manager may include Criteo, OpenX, and Equativ.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.