Google Ad Manager
Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
According to our data, Google Ad Manager is the 7th most popular advertising technology on the web.
It has 6.5% of the advertising market share and is detected on 1% of all websites.
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π Rankings and Market Share
- Advertising
- Rank: 7
- Market share: 6.5%
π Google Ad Manager Awards
- π₯ Second most popular in Albania in the Advertising category.
- π₯ Third most popular in Greece in the Advertising category.
- π₯ Third most popular in the Czech Republic in the Advertising category.
- π₯ Third most popular in Hungary in the Advertising category.
- π₯ Third most popular in Slovakia in the Advertising category.
- π₯ Third most popular in Croatia in the Advertising category.
- π₯ Third most popular in Lithuania in the Advertising category.
- π₯ Third most popular in Hong Kong in the Advertising category.
- π₯ Third most popular in Bosnia and Herzegovina in the Advertising category.
- π₯ Third most popular in Cyprus in the Advertising category.
β‘ Sites Using Google Ad Manager
We have data on 32,638 websites that use Google Ad Manager advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Google Ad Manager is nytimes.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #50 | United States | English | |
| 2 | #55 | English | ||
| 3 | #56 | American English | ||
| 4 | #61 | United States | American English | |
| 5 | #67 | United States | English | |
| 6 | #74 | Brazil | Brazilian Portuguese | |
| 7 | #101 | English | ||
| 8 | #113 | American English | ||
| 9 | #114 | American English | ||
| 10 | #134 | United States | English | |
| 11 | #135 | Brazil | Brazilian Portuguese | |
| 12 | #140 | United States | American English | |
| 13 | #141 | English | ||
| 14 | #142 | United Kingdom | English | |
| 15 | #143 | English | ||
| 16 | #158 | India | English | |
| 17 | #167 | Japan | Japanese | |
| 18 | #169 | United States | English | |
| 19 | #190 | American English | ||
| 20 | #192 | English |
π Usage Statistics
Most of the sites that use Google Ad Manager:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Google Ad Manager are from the United States, the United Kingdom, and Japan.
- United States 21.4%
- United Kingdom 6.4%
- Japan 6.2%
- Spain 4%
- Germany 3.9%
- France 3.9%
- Brazil 3.7%
- Italy 3.5%
- Canada 3.4%
- Other 43.6%
Most Google Ad Manager users speak English, Spanish, or Japanese.
- English 53.8%
- Spanish 7.4%
- Japanese 4.6%
- Portuguese 3.5%
- French 3.2%
- Italian 2.8%
- German 2.7%
- Polish 1.9%
- Chinese 1.5%
- Other 18.6%
Google Ad Manager advertising technology is especially popular on .com top-level domains.
- .com 51.2%
- .org 4%
- .net 3.4%
- .it 2.2%
- .co.uk 2.1%
- .com.br 2.1%
- .jp 1.9%
- .de 1.7%
- .com.au 1.6%
- Other 29.8%
The primary market segments for websites utilizing Google Ad Manager include general news, entertainment, and blogs and wiki.
- General News 22.4%
- Entertainment 10.2%
- Blogs/Wiki 8.9%
- Sports 7.6%
- Business 6.8%
- Marketing/Merchandising 4.2%
- Education/Reference 3.1%
- Portal Sites 2.5%
- Public Information 2.5%
- Other 31.8%
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π¬ Frequently Asked Questions
What is the company behind Google Ad Manager?
Google Ad Manager is owned by Google LLC, headquartered in Mountain View, California, United States.
Which country uses Google Ad Manager the most?
The majority of Google Ad Manager users are from the United States.
Who uses Google Ad Manager?
According to our data, Google Ad Manager is used on thousands of sites, including such established ones as nytimes.com,
theguardian.com, and
theverge.com.
Do academic institutions use Google Ad Manager?
Yes. Overall, we know of 20 academic websites in the United States that use Google Ad Manager.
How does Google Ad Manager compare to its competitors?
Google Ad Manager is a very popular advertising technology, second only to 6 other online advertising platforms we track.
π See Also
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