Taboola
Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.
According to our data, Taboola ranks 13th among the online advertising platforms we track.
It has 1.7% of the advertising market share and is detected on 0.3% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Advertising
- Rank: 13
- Market share: 1.7%
🏆 Taboola Awards
- ⭐ 5th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in Israel in the Advertising category.
- ⭐ 7th most popular in Thailand in the Advertising category.
- ⭐ 7th most popular in Colombia in the Advertising category.
- ⭐ 8th most popular in India in the Advertising category.
- ⭐ 8th most popular in Brazil in the Advertising category.
- ⭐ 8th most popular in Mexico in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 9th most popular in France in the Advertising category.
- ⭐ 9th most popular in Korea in the Advertising category.
⚡ Sites Using Taboola
We have data on 8,483 websites that use Taboola advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Taboola is yahoo.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #16 | United States | American English | |
| 2 | #113 | American English | ||
| 3 | #114 | American English | ||
| 4 |  uber.com |
#117 | United States | English |
| 5 | #142 | United Kingdom | English | |
| 6 | #158 | India | English | |
| 7 | #201 | United States | English | |
| 8 | #238 | American English | ||
| 9 | #267 | United States | English | |
| 10 | #286 | France | French | |
| 11 | #319 | United States | English | |
| 12 | #342 | United Kingdom | English | |
| 13 | #390 | India | English | |
| 14 | #434 | India | English | |
| 15 | #448 | Germany | German | |
| 16 | #469 | Spain | American English | |
| 17 | #491 | Israel | Hebrew | |
| 18 | #597 | Brazil | Brazilian Portuguese | |
| 19 | #601 | India | Hindi | |
| 20 | #608 | Arabic |
📈 Usage Statistics
Most of the sites that use Taboola:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Taboola are from the United States, Germany, and France.
- United States 23.9%
- Germany 8.9%
- France 7.1%
- United Kingdom 5%
- Turkey 4.8%
- India 4.8%
- Brazil 4.6%
- Italy 4.1%
- Spain 3.5%
- Other 33.3%
Most Taboola users speak English, German, or Spanish.
- English 53%
- German 6.7%
- Spanish 6.1%
- French 6%
- Portuguese 4.3%
- Turkish 3.9%
- Italian 3.4%
- Japanese 2.4%
- Hebrew 2.2%
- Other 12%
Taboola advertising technology is especially popular on .com top-level domains.
- .com 55.5%
- .de 4.9%
- .fr 2.9%
- .com.br 2.6%
- .it 2.6%
- .net 2.3%
- .co.uk 1.8%
- .co.il 1.8%
- .org 1.4%
- Other 24.2%
The primary market segments for websites utilizing Taboola include general news, online shopping, and blogs and wiki.
- General News 27.1%
- Online Shopping 9.6%
- Blogs/Wiki 7.7%
- Business 7.5%
- Entertainment 7.1%
- Marketing/Merchandising 5.7%
- Sports 3.9%
- Fashion/Beauty 3.3%
- Finance/Banking 3.2%
- Other 24.9%
🕵️ Similar Technologies
These are some of the best Taboola alternatives.
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Nativo💬 Frequently Asked Questions
What is the company behind Taboola?
Taboola is owned by Taboola, Inc., headquartered in New York, United States.
Which country uses Taboola the most?
The majority of Taboola users are from the United States.
Who uses Taboola?
According to our data, Taboola is used on thousands of sites, including such established ones as yahoo.com,
usatoday.com, and
businessinsider.com.
Is Taboola used on government websites?
In total, we found Taboola on 2 government sites in the United States.
Do academic institutions use Taboola?
Yes. Overall, we know of 3 academic websites in the United States that use Taboola.
How does Taboola compare to the competition?
Taboola is a fairly popular advertising technology, ranking ahead of 186 other online advertising platforms we track.
What are the alternatives to Taboola?
Alternatives and possible competitors to Taboola may include AdRoll, Outbrain, and 
Yahoo Advertising.