Web Analytics Tools Ranked #51–#75 in Australia by Market Share (2026)

📈 Web Analytics Tools Ranked #51–#75 in Australia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Australia is an Oceanian country with a population of over 27 million people.

Statistics based on 75K+ analyzed websites. About this data

The following list shows the web analytics tools ranked from 51st to 75th out of 148 used on websites in Australia.

Rank	Name	Market share
51	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.09%
52	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.07%
53	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.07%
54	Dotmetrics Zagreb, Croatia A big data site-centric audience measurement system that tracks user activity across websites and mobile applications to provide standardized metrics for publishers and advertisers. $$$	0.07%
55	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.07%
56	Koko Analytics Nijmegen, Netherlands A privacy-friendly, simple and lightweight analytics plugin for WordPress. FreeOpen source€79/year	0.07%
57	Unbxd Mumbai, India A powerful product discovery platform that includes relevant search, navigation, merchnadizing and analytics. $$$	0.07%
58	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.06%
59	BrightEdge San Mateo, California, United States An enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance. $80,000+/year	0.06%
60	LogRocket Boston, Massachusetts, United States A cloud-based, AI-powered logging, session replay and performance monitoring platform. Free$69+/month	0.05%
61	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.05%
62	Woopra San Francisco, California, United States A customer journey and product analytics platform for marketing, sales and support teams. Free$49+/month	0.05%
63	Marin San Francisco, California, United States Performance marketing software that allows you to optimize and automate your PPC programs across multiple ad platforms. $500+/month	0.05%
64	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.05%
65	GetFeedback San Mateo, California, United States A customer experience platform that enables companies to collect targeted feedback across all channels, including email, SMS, website and mobile apps. $$$	0.04%
66	PayPal Marketing Solutions San Jose, California, United States A suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging. Legacy	0.04%
67	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	0.04%
68	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	0.04%
69	Silktide San Francisco, California, United States A web governance platform that helps large organizations improve accessibility, content quality, and user experience. $$$	0.03%
70	Statsig Bellevue, Washington, United States A product development platform that brings together experimentation, feature flags, analytics, and session replays. Free$150+/month	0.03%
71	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.03%
72	Northbeam El Segundo, California, United States A universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it. $1,000+/month	0.03%
73	Snitcher Hilversum, Netherlands A visitor identification solution that identifies the companies visiting a website, along with detailed source and visit behavior. €69+/month	0.03%
74	Kissmetrics St. Petersburg, Florida, United States A people-based analytics solution designed to track user behavior and increase conversions and revenue. $299+/month	0.03%
75	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.03%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 75,347 websites from Australia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 148 were detected on websites from Australia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.