Fathom

Victoria, British Columbia, Canada

Fathom is a privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

It offers lightweight, cookieless analytics with accurate human visitor data, an intuitive dashboard with real-time metrics, custom event and UTM campaign tracking, unlimited data retention, email reporting and API access, and an open-source self-hosted Lite version.

According to our data, Fathom ranks 34th among the web analytics tools we track.
It has 0.3% of the web analytics market share and is detected on 0.1% of all websites.

πŸ’Έ Pricing

Fathom is available in both free and paid versions.

Free version βœ”οΈFathom Lite, open source
$15+/month

πŸ“Š Rankings and Market Share

πŸ† Fathom Awards

⚑ Sites Using Fathom

We have data on 3,935 websites that use the Fathom web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using Fathom is padlet.com.

#WebsiteRankCountryLanguage
1 padlet.com #1,229 United States English
2 getbootstrap.com #1,542 English
3 laravel.com #2,213 English
4 vite.dev #6,061 American English
5 astro.build #7,774 English
6 whereby.com #12,777 English
7 essex.gov.uk #13,130 United Kingdom English
8 leica-geosystems.com #13,630 Switzerland English
9 processing.org #14,792 American English
10 openjdk.org #15,032 English
11 ticketbud.com #15,670 American English
12 mclaren.com #15,672 English
13 swoogo.events #15,833 United States English
14 androidheadlines.com #16,650 American English
15 insurancejournal.com #18,091 United States American English
16 wst.tv #19,221 English
17 main-echo.de #19,938 Germany German
18 caddyserver.com #20,138 English
19 dartconnect.com #20,874 United States American English
20 royalacademy.org.uk #21,972 United Kingdom English

πŸ“ˆ Usage Statistics

Most of the sites that use Fathom:

Most of the sites using Fathom are from the United States, the United Kingdom, and Germany.

  • United States 29.6%
  • United Kingdom 17.1%
  • Germany 8.6%
  • France 5.1%
  • Thailand 4.5%
  • Canada 4%
  • Netherlands 3.8%
  • Norway 3.2%
  • Belgium 2.8%
  • Other 21.3%

Most Fathom users speak English, German, or Thai.

  • English 75.6%
  • German 5.6%
  • Thai 4.8%
  • French 2.9%
  • Dutch 2.9%
  • Norwegian BokmΓ₯l 1.6%
  • Spanish 1.1%
  • Danish 0.9%
  • Italian 0.7%
  • Other 3.9%

The Fathom web analytics tool is especially popular on .com and .org top-level domains.

  • .com 51.3%
  • .org 9.1%
  • .co.uk 4.5%
  • .de 3.2%
  • .net 2.8%
  • .io 2.2%
  • .no 2.2%
  • .nl 2.1%
  • .be 1.4%
  • Other 21.2%

The primary market segments for websites utilizing Fathom include business, Internet services, and marketing and merchandising.

  • Business 18.7%
  • Internet Services 10.1%
  • Marketing/Merchandising 9.7%
  • Blogs/Wiki 7.7%
  • Entertainment 6%
  • Education/Reference 4.9%
  • Sports 4.1%
  • Software/Hardware 3.6%
  • Online Shopping 3%
  • Other 32.2%

πŸ•΅οΈ Similar Technologies

These are some of the best Fathom alternatives.

RankName
5
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
19
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
46
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
64
Koko Analytics
Nijmegen, Netherlands

A privacy-friendly, simple and lightweight analytics plugin for WordPress.

FreeOpen source€79/year
101
Pirsch Analytics
Rheda-WiedenbrΓΌck, Germany

A privacy-focused web analytics solution that provides cookie-free tracking and full compliance with GDPR, CCPA, and PECR privacy regulations.

FreeOpen source$6+/month

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πŸ’¬ Frequently Asked Questions

Where is Fathom's headquarters?

Fathom is located in Victoria, British Columbia, Canada.

Does Fathom offer a free plan?

Yes, there is a free version with limited functionality.

What is the starting price of Fathom?

The pricing for Fathom starts at $15 per month.

Is there a free trial available?

Yes, you can try Fathom for free for 7 days and test all of its features.

Which country uses Fathom the most?

The majority of Fathom users are from the United States.

Who uses Fathom?

According to our data, Fathom is used on thousands of sites, including such established ones as padlet.com, getbootstrap.com, and laravel.com.

Is Fathom used on government websites?

Yes, for example, it is used by essex.gov.uk. Overall, we found Fathom on 3 government sites in the United States.

Do academic institutions use Fathom?

Yes. Overall, we know of 6 academic websites in the United States that use Fathom.

How does Fathom compare to the competition?

Fathom is a fairly popular web analytics tool, ranking ahead of 157 other web analytics tools we track.

What are the alternatives to Fathom?

Alternatives and possible competitors to Fathom may include Matomo, Plausible, and Umami.

Statistics were last calculated on .
For details, see our methodology and disclaimer.