⚡ Open-Source Analytics

Open-source web analytics tools are solutions whose source code is publicly available, allowing users to inspect, modify, and self-host the software under open licenses.

These tools offer greater transparency, stronger data ownership, broader customization options, and community-driven development compared to proprietary analytics platforms.

⭐ Most Popular in 2026

The following chart shows the leading open-source web analytics tools in 2026, based on market share.

The most popular is Matomo with a share of 4.1%, followed by Snowplow with 0.9% and Plausible with 0.7%.

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best Open-Source Web Analytics Tools

Below is a more detailed list of 14 open-source web analytics tools we track, ranked by their market share.

Available filters: Open-Source Heatmaps Session replay
RankNameMarket share
1
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
2
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
3
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
4
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month
5
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
6
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
7
Koko Analytics
Nijmegen, Netherlands

A privacy-friendly, simple and lightweight analytics plugin for WordPress.

FreeOpen source€79/year
8
Open Web Analytics

An open-source alternative to commercial web analytics tools like Google Analytics.

FreeOpen source
9
Pirsch Analytics
Rheda-Wiedenbrück, Germany

A privacy-focused web analytics solution that provides cookie-free tracking and full compliance with GDPR, CCPA, and PECR privacy regulations.

FreeOpen source$6+/month
10
GoatCounter
Ireland

An open-source web analytics platform available as a free donation-supported hosted service or self-hosted app.

FreeOpen source
11
Rybbit
California, United States

An open-source, privacy-friendly web analytics platform designed as an alternative to Google Analytics that provides lightweight, cookieless tracking and both self-hosted and cloud deployment options.

FreeOpen source$19+/month
12
OpenReplay
Paris, France

An open-source session replay and product analytics platform for analyzing website visitor interactions that can be deployed on users' own infrastructure or used as a managed cloud service.

FreeOpen source$179+/month
13
Swetrix
Edinburgh, United Kingdom

An open-source, privacy-focused web analytics platform.

FreeOpen source$19+/month
14
Grafana
New York, United States

An open and composable observability and data visualization platform designed to visualize metrics, logs, and traces from multiple sources.

FreeOpen source
Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on .
For details, see our methodology and disclaimer.