Fullstory
FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.
It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.
According to our data, Fullstory ranks 57th among the web analytics tools we track.
It has 0.1% of the web analytics market share and is detected on 0.06% of all websites.
- 🏠 Website
- 👨👩👦👦 Community
💸 Pricing
Fullstory is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 57
- Market share: 0.1%
- Conversion Optimization
- Rank: 21
- Market share: 1.7%
🏆 Fullstory Awards
- 🔥 11st most popular in the United States in the Conversion Optimization category.
- 🔥 17th most popular in Australia in the Conversion Optimization category.
- 🔥 20th most popular in Brazil in the Conversion Optimization category.
- ⬆️ 21st most popular in Germany in the Conversion Optimization category.
- ⬆️ 28th most popular in Australia in the Analytics category.
- ⬆️ 41st most popular in the United States in the Analytics category.
- ⬆️ 46th most popular in Canada in the Analytics category.
- ⬆️ 48th most popular in Brazil in the Analytics category.
- ⬆️ 50th most popular in the United Kingdom in the Analytics category.
- ⬆️ 55th most popular in Germany in the Analytics category.
⚡ Sites Using Fullstory
We have data on 2,017 websites that use the Fullstory web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Fullstory is 
github.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | github.com |
#13 | United States | English |
| 2 |  walmart.com |
#162 | American English | |
| 3 |  mercadolibre.com.ar |
#322 | Argentina | Spanish |
| 4 | #544 | India | English | |
| 5 |  cash.app |
#1,086 | English | |
| 6 |  giphy.com |
#1,383 | English | |
| 7 | #1,754 | United States | American English | |
| 8 | #1,852 | English | ||
| 9 | #1,877 | English | ||
| 10 | #1,881 | English | ||
| 11 | #2,026 | United States | American English | |
| 12 |  pipedrive.com |
#2,237 | English | |
| 13 | #2,305 | India | English | |
| 14 | #2,397 | Russia | Russian | |
| 15 | #2,845 | Brazil | Brazilian Portuguese | |
| 16 | #3,006 | United States | English | |
| 17 | #3,379 | United States | English | |
| 18 | mailchimp.com | #3,405 | United States | English |
| 19 | #3,479 | United States | American English | |
| 20 | help.github.com |
United States | English |
📈 Usage Statistics
Most of the sites that use Fullstory:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Fullstory are from the United States, the United Kingdom, and Australia.
- United States 48.7%
- United Kingdom 9.1%
- Australia 6.6%
- Germany 4.7%
- Canada 3.2%
- France 2%
- Spain 1.8%
- Brazil 1.7%
- Netherlands 1.6%
- Other 20.6%
Most Fullstory users speak English.
- English 86.2%
- Spanish 2.9%
- German 1.6%
- Portuguese 1.2%
- French 1.1%
- Italian 0.9%
- Dutch 0.8%
- Polish 0.7%
- Swedish 0.7%
- Other 3.9%
The Fullstory web analytics tool is especially popular on .com top-level domains.
- .com 65.7%
- .com.au 3.5%
- .org 3.2%
- .co.uk 2.7%
- .io 1.9%
- .ca 1.5%
- .net 1.2%
- .de 1%
- .es 1%
- Other 18.3%
The primary market segments for websites utilizing Fullstory include business, marketing and merchandising, and online shopping.
- Business 22.7%
- Marketing/Merchandising 16.4%
- Online Shopping 13%
- Travel 6.9%
- Health 4.8%
- Internet Services 4.6%
- Finance/Banking 4.3%
- Fashion/Beauty 3.6%
- Education/Reference 3.4%
- Other 20.3%
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OptinMonster💬 Frequently Asked Questions
Where is Fullstory's headquarters?
Fullstory is located in Atlanta, Georgia, United States.
Does Fullstory offer a free plan?
Yes, there is a free version with limited functionality.
What is the price of Fullstory?
The pricing starts at $14,000 per year.
Does Fullstory offer a free trial?
Yes, Fullstory provides a 14-day free trial that allows users to test its full functionality at no cost.
Which country uses Fullstory the most?
The majority of Fullstory users are from the United States.
Who uses Fullstory?
According to our data, Fullstory is used on thousands of sites, including such established ones as github.com, walmart.com, and mercadolibre.com.ar.
Do academic institutions use Fullstory?
Yes. Overall, we know of 4 academic websites in the United States that use Fullstory.
How does Fullstory stack up against the competition?
Fullstory is a moderately popular web analytics tool, ranking ahead of 134 other web analytics tools we track.
What are the alternatives to Fullstory?
Alternatives and possible competitors to Fullstory may include Quantum Metric,
Microsoft Clarity, and 
Hotjar.