Hotjar
Hotjar Ltd., St. Julian's, MaltaHotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
According to our data, Hotjar is the 6th most popular web analytics tool on the web.
It has 3.6% of the web analytics market share and is detected on 1.6% of all websites.
- 🏠 Website
- 🔗 Links
- </> Source code
GitHub💸 Pricing
Hotjar is available in both free and paid versions.
(7K+ sessions)$49+/month
(1M+ sessions)Custom
📊 Rankings and Market Share
🏆 Hotjar Awards
- 🥈 Second most popular in the United Kingdom in the Feedback category.
- 🥈 Second most popular in the Netherlands in the Feedback category.
- 🥈 Second most popular in Brazil in the Feedback category.
- 🥈 Second most popular in France in the Feedback category.
- 🥈 Second most popular in Poland in the Feedback category.
- 🥈 Second most popular in Belgium in the Feedback category.
- 🥈 Second most popular in the Czech Republic in the Feedback category.
- 🥈 Second most popular in Sweden in the Feedback category.
- 🥈 Second most popular in Switzerland in the Feedback category.
- 🥈 Second most popular in Turkey in the Feedback category.
⚡ Sites Using Hotjar
We have data on 48,882 websites that use the Hotjar web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Hotjar is 
spotify.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | spotify.com |
#22 | Sweden | English |
| 2 | #88 | Switzerland | English | |
| 3 |  uber.com |
#117 | United States | English |
| 4 | #136 | United States | American English | |
| 5 | #163 | Brazil | Brazilian Portuguese | |
| 6 | #186 | United States | American English | |
| 7 | #231 | United Kingdom | American English | |
| 8 | #237 | English | ||
| 9 | #284 | Denmark | American English | |
| 10 |  hubspot.com |
#289 | United States | English |
| 11 | #292 | English | ||
| 12 | #301 | United States | Turkish | |
| 13 | #319 | United States | English | |
| 14 | #322 | Argentina | Spanish | |
| 15 | #331 | Argentina | Mexican Spanish | |
| 16 | #342 | United Kingdom | English | |
| 17 | open.spotify.com |
Sweden | English | |
| 18 | #406 | Poland | Polish | |
| 19 | #438 | English | ||
| 20 | #456 | English |
📈 Usage Statistics
Most of the sites that use Hotjar:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Hotjar are from the United States, the United Kingdom, and the Netherlands.
- United States 20.3%
- United Kingdom 11.6%
- Netherlands 5.6%
- Australia 5.5%
- Germany 4.6%
- Brazil 3.6%
- France 3.5%
- Poland 3.1%
- Canada 2.8%
- Other 39.4%
Most Hotjar users speak English, Spanish, or Dutch.
- English 61.7%
- Spanish 5.7%
- Dutch 4.4%
- German 4%
- Portuguese 3.4%
- French 3.3%
- Polish 2.3%
- Italian 2%
- Czech 1.2%
- Other 12%
The Hotjar web analytics tool is especially popular on .com top-level domains.
- .com 45.6%
- .co.uk 4.3%
- .org 4%
- .nl 3.2%
- .com.au 3.2%
- .de 2.3%
- .com.br 2.1%
- .pl 1.9%
- .net 1.4%
- Other 32%
The primary market segments for websites utilizing Hotjar include business, online shopping, and marketing and merchandising.
- Business 21.4%
- Online Shopping 14.3%
- Marketing/Merchandising 11.7%
- Internet Services 6%
- Education/Reference 5.4%
- Travel 4%
- Fashion/Beauty 3.9%
- Health 3.7%
- Finance/Banking 3.3%
- Other 26.3%
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Cloudflare Web Analytics💬 Frequently Asked Questions
What is the company behind Hotjar?
Hotjar is owned by Hotjar Ltd., headquartered in St. Julian's, Malta.
Can I use Hotjar for free?
Yes, there is a free version with limited functionality.
How much does Hotjar cost?
Hotjar is priced from $49 per month for the Growth plan.
Does Hotjar offer a free trial?
Yes, it provides a free trial for 15 days, so you can test it before committing.
Which country uses Hotjar the most?
The majority of Hotjar users are from the United States.
Who uses Hotjar?
According to our data, Hotjar is used on thousands of sites, including such established ones as spotify.com, who.int, and
uber.com.
Is Hotjar used on government websites?
Overall, we found Hotjar on 24 government sites in the United States.
Do academic institutions use Hotjar?
Yes, quite a few! In total, we know of 177 academic websites in the United States that use Hotjar.
How does Hotjar compare to its competitors?
Hotjar is a very popular web analytics tool, second only to 5 other web analytics tools we track.
What are the alternatives to Hotjar?
Alternatives and possible competitors to Hotjar may include Crazy Egg,
Microsoft Clarity, and Mouseflow.