🆚 Amplitude vs. Hotjar
- 📈 Hotjar is much more popular than Amplitude.
- 🌎 Hotjar is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 Amplitude is more popular in the British Virgin Islands and Saint Helena.
Type
About
Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.
It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.
Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
Headquarters
Pricing
(Up to 300K monthly tracked users or 25M events) $588+/year
(7K+ sessions) $49+/month
(1M+ sessions) Custom
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Korea in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- 🥉 Third most popular in the Netherlands in the Feature Management category.
- 🥉 Third most popular in India in the Feature Management category.
- ⭐ 4th most popular in the United States in the Feature Management category.
- 🥇 Most popular in the United States in the Conversion Optimization category.
- 🥇 Most popular in the United Kingdom in the Conversion Optimization category.
- 🥇 Most popular in the Netherlands in the Conversion Optimization category.
- 🥇 Most popular in Australia in the Conversion Optimization category.
- 🥇 Most popular in Germany in the Conversion Optimization category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.



