Klaviyo
Klaviyo is a marketing automation and unified data platform with email, SMS and web push integration, form builder, customer segmentation and AI.
According to our data, Klaviyo is the most popular customer data platform on the web.
It has 31.1% of the CDP market share and is present on 0.6% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Klaviyo is available in both free and paid versions.
📊 Rankings and Market Share
- CDP
- Rank: 1
- Market share: 31.1%
- Marketing Automation
- Rank: 1
- Market share: 29.1%
- Email Marketing
- Rank: 2
- Market share: 9.4%
- Push Notifications
- Rank: 2
- Market share: 21.9%
🏆 Klaviyo Awards
- 🥇 Most popular in Canada in the CDP category.
- 🥇 Most popular in Canada in the Push Notifications category.
- 🥇 Most popular in Canada in the Marketing Automation category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the Marketing Automation category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the Marketing Automation category.
- 🥇 Most popular in Australia in the CDP category.
⚡ Sites Using Klaviyo
We have data on 15,581 websites that use the Klaviyo CDP. Here is a list of some of the top ranked ones.
The highest rated site using Klaviyo is klaviyo.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | klaviyo.com | #1,246 | United States | American English |
| 2 | #1,689 | United States | English | |
| 3 | #2,789 | Australia | English | |
| 4 | #3,281 | English | ||
| 5 | #3,892 | United States | English | |
| 6 | #5,402 | English | ||
| 7 | #5,756 | United States | American English | |
| 8 | #6,146 | United States | English | |
| 9 | #6,347 | United States | American English | |
| 10 | #6,496 | United States | American English | |
| 11 | #7,017 | France | English | |
| 12 | #7,385 | English | ||
| 13 | #7,512 | China | English | |
| 14 | #8,064 | English | ||
| 15 | #8,141 | Spain | Spanish | |
| 16 | #8,293 | United States | English | |
| 17 | #8,403 | Canada | English | |
| 18 | #8,408 | Canada | English | |
| 19 | #8,640 | English | ||
| 20 | #8,851 | Canada | English |
📈 Usage Statistics
Most of the sites that use Klaviyo:
- are located in Canada
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Klaviyo are from Canada, the United States, and the United Kingdom.
- Canada 31%
- United States 28%
- United Kingdom 8.6%
- Australia 7.7%
- Germany 2.9%
- Denmark 2.5%
- Netherlands 1.9%
- France 1.9%
- New Zealand 1.3%
- Other 14.2%
Most Klaviyo users speak English or German.
- English 83.7%
- German 3.2%
- French 2.1%
- Danish 1.9%
- Spanish 1.9%
- Dutch 1.4%
- Italian 1%
- Swedish 0.6%
- Japanese 0.5%
- Other 3.7%
The Klaviyo CDP is especially popular on .com and .com.au top-level domains.
- .com 67.8%
- .com.au 6%
- .co.uk 4.6%
- .de 1.9%
- .dk 1.8%
- .ca 1.3%
- .co 1.2%
- .nl 1%
- .co.nz 1%
- Other 13.4%
The primary market segments for websites utilizing Klaviyo include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 42.4%
- Fashion/Beauty 13.5%
- Marketing/Merchandising 13.1%
- Business 7.1%
- Sports 2.9%
- Health 2.5%
- Entertainment 1.9%
- Blogs/Wiki 1.7%
- Real Estate 1.4%
- Other 13.5%
🕵️ Similar Technologies
These are some of the best Klaviyo alternatives.
🆚 Compare Alternatives
💬 Frequently Asked Questions
What is the company behind Klaviyo?
Klaviyo is owned by Klaviyo, Inc., headquartered in Boston, Massachusetts, United States.
Can I use Klaviyo for free?
Yes, there is a free version with limited functionality.
Which country uses Klaviyo the most?
The majority of Klaviyo users are from Canada.
Who uses Klaviyo?
According to our data, Klaviyo is used on thousands of sites, including such established ones as atlasobscura.com,
jbhifi.com.au, and
goldprice.org.
Do academic institutions use Klaviyo?
Yes. Overall, we know of 5 academic websites in the United States that use Klaviyo.
How does Klaviyo stack up against the competition?
Klaviyo is the most popular customer data platform on the market, outranking all others.
What are the alternatives to Klaviyo?
Alternatives and possible competitors to Klaviyo may include Mindbox,
Ortto, and
Mapp.
Data updated