🆚 AdaptMX vs. Google Marketing Platform
- 📈 Google Marketing Platform is much more popular than AdaptMX.
- 🌍 Google Marketing Platform is more popular in all countries.
- ⭐ AdaptMX is particularly popular in Canada.
AdaptMX
Google Marketing PlatformType
About
AdaptMX is a digital advertising platform that provides ad targeting and optimization software for brands, agencies, DSPs, SSPs, and publishers.
It provides adaptive creative templates for display, video, and native advertising, an intelligence engine that processes contextual and identity signals, privacy-first targeting for cookieless environments, and a Prebid.js adapter for web supply partners.
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 5th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in New Zealand in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.