🆚 Adform vs. Viant DSP

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.

Viant DSP is a demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.

Headquarters

Copenhagen, Denmark
Irvine, California, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom

Categories

Advertising › Rank #28
Advertising › Rank #109
DMP › Rank #3

Popularity

Determined by the number of sites using each technology.

Adform advertising technology is 10 times more popular than Viant DSP.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Adform is more popular than Viant DSP in all countries.
Germany
United States
Turkey
Czech Republic
Spain
Poland
Finland
Sweden
Italy
United Kingdom

Awards

Popularity by domain category

Determined by the number of sites in each category.

Adform is more popular among sites focused on business, online shopping, and marketing and merchandising, while Viant DSP is more commonly used on motor vehicles sites.
Business
Online Shopping
Marketing/Merchandising
General News
Finance/Banking
Travel
Fashion/Beauty
Health
Sports
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
View more ➝
Name
Rank
#1,629
#3,721
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.