🆚 Adobe Advertising vs. Google Marketing Platform
- 📈 Google Marketing Platform is slightly more popular than Adobe Advertising.
- 🌎 Google Marketing Platform is more popular in Japan, the United States, and Spain.
- 🌍 Adobe Advertising is more popular in the United Kingdom, Germany, and the Netherlands.
Statistics based on 3.3M+ analyzed websites. About this data
Adobe Advertising
Google Marketing PlatformType
Advertising technology
Advertising technology
About
Adobe Advertising is a cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.
An online advertising and analytics platform from Google.
Headquarters
San Jose, California, United States
Mountain View, California, United States
Categories
Advertising › Rank #14
Advertising › Rank #12
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is 1.3 times more popular than Adobe Advertising.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, the United States, and Spain, while Adobe Advertising is more popular in the United Kingdom, Germany, and the Netherlands.
Japan
United States
United Kingdom
Germany
Netherlands
France
Australia
Spain
Italy
Poland
Awards
- ⭐ 6th most popular in Chile in the Advertising category.
- ⭐ 6th most popular in Serbia in the Advertising category.
- ⭐ 7th most popular in the Netherlands in the Advertising category.
- ⭐ 7th most popular in Argentina in the Advertising category.
- ⭐ 7th most popular in Peru in the Advertising category.
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on finance and banking, blogs and wiki, and health, while Adobe Advertising is more commonly used on online shopping, business, and marketing and merchandising sites.
Online Shopping
Business
Marketing/Merchandising
Finance/Banking
Fashion/Beauty
Blogs/Wiki
Health
Travel
Entertainment
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
The Trade Desk
AdRoll
Adform
Google AdSense
Microsoft Advertising
Ezoic🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.