🆚 Adobe Target vs. Google Optimize
- 📈 Google Optimize is four times more popular than Adobe Target.
- 🌎 Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 Adobe Target is more popular in Austria, Saudi Arabia, and Luxembourg.
Statistics based on 3.3M+ analyzed websites. About this data
Adobe Target
Google OptimizeType
A/B testing tool
Legacy technology
About
Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Headquarters
San Jose, California, United States
Mountain View, California, United States
Pricing
Free version ❌
$50,000/year
Categories
Popularity
Determined by the number of sites using each technology.
Google Optimize legacy technology is 4 times more popular than Adobe Target.
Total websites
Market share
Popularity by country
Determined by the number of sites detected from each country.
Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands, while Adobe Target is more popular in Austria, Saudi Arabia, and Luxembourg.
United States
United Kingdom
Netherlands
Japan
Germany
Australia
Brazil
Spain
Canada
France
Awards
- ⭐ 4th most popular in Austria in the A/B Testing category.
- ⭐ 5th most popular in Spain in the A/B Testing category.
- ⭐ 6th most popular in Switzerland in the A/B Testing category.
- ⭐ 6th most popular in Austria in the Personalization category.
- ⭐ 6th most popular in New Zealand in the A/B Testing category.
- ⭐ 9th most popular in Chile in the Legacy category.
- 🔥 11st most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Adobe Target is more commonly used on motor vehicles sites.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Internet Services
Health
Software/Hardware
Education/Reference
Travel
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AB Tasty
Dynamic Yield
Webflow Optimize
AddThis
Messenger Customer Chat
Skype
Google Funding Choices🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,359,906 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.