🆚 AdRoll vs. Criteo
Compare technologies based on real-world usage data *- 📈 Criteo is twice as popular as AdRoll.
- 🌍 Criteo is more popular in France, Korea, and Germany.
- 🌎 AdRoll is more popular in the United States, Australia, and Canada.
AdRoll
CriteoType
About
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
Criteo is a French performance advertising platform focused on commerce media and retargeting.
Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
- 🥉 Third most popular in Korea in the Advertising category.
- ⭐ 4th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in France in the Advertising category.
- ⭐ 6th most popular in Italy in the Advertising category.
- ⭐ 7th most popular in Spain in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
The Trade Desk
TripleLift
Nexxen
Magnite
OpenX* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.