🆚 Google AdSense for Platforms vs. Microsoft Advertising

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google AdSense for Platforms is an enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.

It allows platform owners to create flexible revenue-share models or full monetization flows for their users, supports segmented sub-accounts to separate publisher traffic from the platform's own traffic, and offers an "Embedded Connect" flow so end users can sign up for AdSense without leaving the platform.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Headquarters

Mountain View, California, United States
Redmond, Washington, United States

Website

Categories

Advertising › Rank #5
Advertising › Rank #6

Popularity

Determined by the number of sites using each technology.

Google AdSense for Platforms advertising technology is 1.2 times more popular than Microsoft Advertising.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense for Platforms is more popular in India, France, and Brazil, while Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
United States
United Kingdom
Germany
India
France
Brazil
Spain
Japan
Netherlands
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense for Platforms is more popular among sites focused on blogs and wiki, general news, and entertainment, while Microsoft Advertising is more commonly used on online shopping, business, and marketing and merchandising sites.
Online Shopping
Business
Blogs/Wiki
Marketing/Merchandising
General News
Travel
Internet Services
Entertainment
Fashion/Beauty
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
keralalotteries.net
#5,245
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.