🆚 Amazon Ad Server vs. Microsoft Advertising

Compare technologies based on real-world usage data *

📈 Microsoft Advertising is much more popular than Amazon Ad Server.
🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
🌍 Amazon Ad Server is more popular in Belarus and Albania.

Amazon Ad Server

Microsoft Advertising

Type

Advertising technology

About

Amazon Ad Server is a global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Headquarters

Seattle, Washington, United States

Redmond, Washington, United States

Website

advertising.amazon.com

about.ads.microsoft.com

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 29 times more popular than Amazon Ad Server.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Amazon Ad Server is more popular in Belarus and Albania.

United States

United Kingdom

Germany

France

Netherlands

Australia

Canada

Spain

Italy

Turkey