🆚 Amazon Ad Server vs. OpenX

📈 OpenX is four times more popular than Amazon Ad Server.
🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
🌍 Amazon Ad Server is more popular in Turkey, Australia, and Switzerland.

Statistics based on 3.3M+ analyzed websites. About this data

Amazon Ad Server

OpenX

Type

Advertising technology

About

Amazon Ad Server is a global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Seattle, Washington, United States

Pasadena, California, United States

Website

advertising.amazon.com

openx.com #193,455

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 4 times more popular than Amazon Ad Server.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and the United Kingdom, while Amazon Ad Server is more popular in Turkey, Australia, and Switzerland.

United States

Turkey

Germany

United Kingdom

Poland

Spain

Italy

Australia

France

Russia

Awards

🔥 19th most popular in Turkey in the Advertising category.
⬆️ 21st most popular in Indonesia in the Advertising category.
⬆️ 22nd most popular in Australia in the Advertising category.
⬆️ 22nd most popular in Greece in the Advertising category.
⬆️ 29th most popular in Russia in the Advertising category.

🥉 Third most popular in Macedonia in the Advertising category.
🔥 11st most popular in Slovakia in the Advertising category.
🔥 12nd most popular in Ukraine in the Advertising category.
🔥 15th most popular in Bulgaria in the Advertising category.
🔥 16th most popular in the Czech Republic in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular than Amazon Ad Server in all market segments.

General News

Business

Online Shopping

Blogs/Wiki

Entertainment

Marketing/Merchandising

Health

Finance/Banking

Fashion/Beauty

Travel

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#48

#123

#203

Name

Rank

#50

#97

#113

#131

#201