🆚 Amazon Ad Server vs. OpenX

Compare technologies based on real-world usage data *

📈 OpenX is four times more popular than Amazon Ad Server.
🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
🌍 Amazon Ad Server is more popular in Turkey, Australia, and Switzerland.

Amazon Ad Server

OpenX

Type

Advertising technology

About

Amazon Ad Server is a global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Seattle, Washington, United States

Pasadena, California, United States

Website

advertising.amazon.com

openx.com #193,455

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 4 times more popular than Amazon Ad Server.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and the United Kingdom, while Amazon Ad Server is more popular in Turkey, Australia, and Switzerland.

United States

Turkey

Germany

United Kingdom

Poland

Spain

Italy

France

Australia

Russia