🆚 Amazon Advertising vs. AppLovin

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

AppLovin is a mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.

It acts as both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, and provides varied ad formats, user-acquisition targeting, real-time bidding, and performance analytics.

Headquarters

Seattle, Washington, United States
Palo Alto, California, United States

Website

Categories

Advertising › Rank #10
Advertising › Rank #95

Popularity

Determined by the number of sites using each technology.

Amazon Advertising technology is 21 times more popular than AppLovin.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Amazon Advertising is more popular than AppLovin in all countries.
United States
United Kingdom
Japan
Germany
Canada
Turkey
Spain
France
Italy
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amazon Advertising is more popular than AppLovin in all market segments.
General News
Blogs/Wiki
Entertainment
Sports
Marketing/Merchandising
Online Shopping
Business
Recreation/Hobbies
Education/Reference
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#15,911
#16,029
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.