🆚 Amazon Advertising vs. Google Ads

📈 Google Ads is much more popular than Amazon Advertising.
🌍 Google Ads is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Amazon Advertising

Google Ads

Type

Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

Google Ads is a pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.

It supports keyword-based search campaigns, audience and demographic targeting, automated bidding, responsive display and video formats, and conversion tracking.

Headquarters

Seattle, Washington, United States

Mountain View, California, United States

Website

advertising.amazon.com

ads.google.com

Popularity

Determined by the number of sites using each technology.

Google Ads advertising technology is 14 times more popular than Amazon Advertising.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ads is more popular than Amazon Advertising in all countries.

United States

United Kingdom

Japan

Germany

India

Australia

Brazil

Spain

Poland

France

Awards

⭐ 7th most popular in Indonesia in the Advertising category.
⭐ 7th most popular in Mexico in the Advertising category.
⭐ 8th most popular in the United States in the Advertising category.
⭐ 9th most popular in Canada in the Advertising category.
⭐ 10th most popular in the United Kingdom in the Advertising category.

🥇 Most popular in the United States in the Advertising category.
🥇 Most popular in the United Kingdom in the Advertising category.
🥇 Most popular in Germany in the Ad Tracking category.
🥇 Most popular in Japan in the Ad Tracking category.
🥇 Most popular in Australia in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Google Ads is more popular among sites focused on online shopping, business, and marketing and merchandising, while Amazon Advertising is more commonly used on general news, recreation and hobbies, and public information sites.

Online Shopping

Business

Marketing/Merchandising

Internet Services

Education/Reference

Travel

Fashion/Beauty

General News

Blogs/Wiki

Health

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#50

#56

#61

#67

Name

Rank

#12