🆚 Amplitude vs. Fullstory

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

It offers real-time event-based tracking and visualization with charts, funnels, cohorts, segmentation, retention and conversion analysis, cross-platform user journey mapping, customizable dashboards, and integrates feature management and feature flagging to target and roll out code changes to controlled user segments.

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

San Francisco, California, United States
Atlanta, Georgia, United States

Website

Pricing

Free version ✔️Up to 10M events and 10K tracked users per month
Plus$588+/year
Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year

Categories

Analytics › Rank #49
Analytics › Rank #58
Conversion Optimization › Rank #11
Conversion Optimization › Rank #22
Feature Management › Rank #4

Popularity

Determined by the number of sites using each technology.

The Amplitude web analytics tool is 1.3 times more popular than Fullstory.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Amplitude is more popular in the United Kingdom, Australia, and the Netherlands, while Fullstory is more popular in the United States, Germany, and Poland.
United States
United Kingdom
Australia
Netherlands
India
Canada
Germany
France
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amplitude is more popular among sites focused on online shopping, Internet services, and finance and banking, while Fullstory is more commonly used on business, marketing and merchandising, and travel sites.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Travel
Finance/Banking
Health
Software/Hardware
Fashion/Beauty
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
stripchat.com
#237
View more ➝
Name
Rank
#544
#1,086
View more ➝

See also

🗃️ About This Data