🆚 Amplitude vs. Fullstory

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.

Read more…

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

San Francisco, California, United States
Atlanta, Georgia, United States

Website

Pricing

Free version ✔️Up to 10K monthly tracked users or 2M events
Plus
(Up to 300K monthly tracked users or 25M events)
$588+/year
GrowthCustom
Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year

Categories

Analytics › Rank #49
Analytics › Rank #58
Conversion Optimization › Rank #11
Conversion Optimization › Rank #22
Feature Management › Rank #4

Popularity

Determined by the number of sites using each technology.

The Amplitude web analytics tool is 1.3 times more popular than Fullstory.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Amplitude is more popular in the United Kingdom, Australia, and the Netherlands, while Fullstory is more popular in the United States, Germany, and Poland.
United States
United Kingdom
Australia
Netherlands
India
Canada
Germany
France
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amplitude is more popular among sites focused on online shopping, Internet services, and finance and banking, while Fullstory is more commonly used on business, marketing and merchandising, and travel sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Travel
Finance/Banking
Health
Software/Hardware
Fashion/Beauty
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#544
#1,086
View more ➝

See also

🗃️ About This Data