🆚 Amplitude vs. Fullstory
- 📈 Amplitude is noticeably more popular than Fullstory.
- 🌍 Amplitude is more popular in the United Kingdom, Australia, and the Netherlands.
- 🌎 Fullstory is more popular in the United States, Germany, and Poland.
Type
About
Amplitude is a product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.
It offers real-time event-based tracking and visualization with charts, funnels, cohorts, segmentation, retention and conversion analysis, cross-platform user journey mapping, customizable dashboards, and integrates feature management and feature flagging to target and roll out code changes to controlled user segments.
FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.
It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Korea in the Feature Management category.
- 🥇 Most popular in Russia in the Feature Management category.
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in India in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- 🔥 11st most popular in the United States in the Conversion Optimization category.
- 🔥 17th most popular in Australia in the Conversion Optimization category.
- ⬆️ 21st most popular in Brazil in the Conversion Optimization category.
- ⬆️ 22nd most popular in Germany in the Conversion Optimization category.
- ⬆️ 28th most popular in Australia in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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