🆚 AppsFlyer vs. ClickCease

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

ClickCease is an ad fraud prevention platform that protects paid advertising campaigns by detecting and blocking invalid clicks, impressions, and bot traffic across major networks such as Google, Meta, and Microsoft Ads.

It uses real-time analysis with over 2,000 behavior tests per visit, automatic IP and audience exclusion lists, customizable filters for geo, VPN and device blocking, detailed analytics including session recordings and fraud heatmaps, competitor click monitoring, and site-level bot mitigation options to reduce wasted spend and improve campaign data quality.

Headquarters

San Francisco, California, United States
Tel Aviv, Israel

Website

Pricing

Free version ✔️ 12K free conversions for the first year
Growth $0.07/conversion
Enterprise Custom
Free version ❌Free 7-day trial
Starter
(5K visits)
$99/month
Pro
(10K+ visits)
$149+/month
Advanced
(50K+ visits)
$349+/month

Categories

Marketing Attribution › Rank #2
Analytics › Rank #48
Fraud Prevention › Rank #5
Fraud Prevention › Rank #4
Bot Mitigation › Rank #6

Popularity

Determined by the number of sites using each technology.

The ClickCease fraud prevention software is 1.2 times more popular than AppsFlyer.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

ClickCease is more popular in the United States, the United Kingdom, and Australia, while AppsFlyer is more popular in Japan, Indonesia, and Russia.
United States
United Kingdom
Australia
Japan
Indonesia
Germany
Canada
Russia
India
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

ClickCease is more popular among sites focused on business, online shopping, and marketing and merchandising, while AppsFlyer is more commonly used on finance and banking, software and hardware, and travel sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Finance/Banking
Software/Hardware
Travel
Fashion/Beauty
Health
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#1,676
#2,787
#6,515
#6,528
View more ➝

See also

🗃️ About This Data