🆚 AppsFlyer vs. ClickGuard

Compare technologies based on real-world usage data *

Type

Marketing attribution platform
Fraud prevention software solution

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

ClickGuard is a click fraud prevention tool that can protect your PPC campaign from bot traffic attacks.

It uses machine learning-driven rules and behavioral tracking to identify suspicious clicks, distinguishes between real users, bots, click-farms and proxy traffic, and supports customizable exclusion rules (by IP, device, placement) and real-time blocking to prevent fraud from draining your ad spend.

Headquarters

San Francisco, California, United States
Wilmington, Delaware, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌Free 7-day trial
$74+/month

Categories

Marketing Attribution › Rank #2
Analytics › Rank #45
Fraud Prevention › Rank #5
Fraud Prevention › Rank #29
Bot Mitigation › Rank #20

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 16 times more popular than ClickGuard.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular than ClickGuard in all countries.
United States
United Kingdom
Japan
India
Indonesia
Russia
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than ClickGuard in all market segments.
Online Shopping
Business
Finance/Banking
Marketing/Merchandising
Travel
Fashion/Beauty
Software/Hardware
Entertainment
Internet Services
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#1,333
#6,408
#16,115
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.