🆚 AppsFlyer vs. Forter

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

The Forter Trust Platform provides identity protection, payment optimization and fraud prevention for digital commerce.

It uses a global identity graph, data from thousands of merchants, and machine learning to issue most decisions in under half a second. In addition, it includes tools for reducing false declines, optimizing 3DS and issuer interactions, and preventing abuse like fake accounts, chargebacks, and promo-fraud.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌
Custom

Categories

Marketing Attribution › Rank #2
Analytics › Rank #46
Fraud Prevention › Rank #5
Fraud Prevention › Rank #16

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 6 times more popular than Forter.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, the United Kingdom, and Japan, while Forter is more popular in Australia and New Zealand.
United States
United Kingdom
Japan
Indonesia
India
Russia
Germany
Brazil
France
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, business, and marketing and merchandising, while Forter is more commonly used on fashion and beauty sites.
Online Shopping
Business
Fashion/Beauty
Marketing/Merchandising
Finance/Banking
Travel
Software/Hardware
Entertainment
Restaurants
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#317
#1,754
View more ➝

See also

🗃️ About This Data