🆚 AppsFlyer vs. Kount

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Kount is a comprehensive suite of machine learning-based fraud detection and prevention solutions for e-commerce businesses.

It combines supervised and unsupervised learning to assign real-time risk scores to interactions, supports device fingerprinting, IP and proxy detection, and enables custom rules and flexible policy engines to block fraud, reduce false positives, prevent new account abuse, and manage chargebacks.

Headquarters

San Francisco, California, United States
Atlanta, Georgia, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌
Essentials$0.07/transaction
Advanced$1,000/month
EnterpriseCustom

Categories

Marketing Attribution › Rank #2
Analytics › Rank #46
Fraud Prevention › Rank #5
Fraud Prevention › Rank #17

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 6 times more popular than Kount.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, the United Kingdom, and Japan, while Kount is more popular in Canada, Mexico, and Peru.
United States
United Kingdom
Japan
India
Indonesia
Russia
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than Kount in all market segments.
Online Shopping
Business
Marketing/Merchandising
Finance/Banking
Fashion/Beauty
Software/Hardware
Travel
Entertainment
Internet Services
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#2,898
View more ➝

See also

🗃️ About This Data