🆚 AppsFlyer vs. Riskified

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Riskified is a risk management platform that provides e-commerce merchants with automated risk-based decisions throughout the customer journey.

It uses machine learning plus behavioral, device, and proxy data to analyze hundreds of features per transaction in real time. It offers a chargeback guarantee (assuming approved orders later prove fraudulent), tools to reduce false declines, solutions to improve authorization rates, and dashboards for merchants to track performance and dispute chargebacks.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Volume-based

Categories

Marketing Attribution › Rank #2
Analytics › Rank #46
Fraud Prevention › Rank #5
Fraud Prevention › Rank #15

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 5 times more popular than Riskified.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, the United Kingdom, and Japan, while Riskified is more popular in Canada, Australia, and Italy.
United States
United Kingdom
Japan
India
Indonesia
Russia
Germany
Brazil
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, business, and marketing and merchandising, while Riskified is more commonly used on fashion and beauty sites.
Online Shopping
Fashion/Beauty
Business
Marketing/Merchandising
Finance/Banking
Travel
Software/Hardware
Entertainment
Internet Services
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#2,083
View more ➝

See also

🗃️ About This Data