🆚 AppsFlyer vs. SegmentStream

Type

Marketing attribution platform
Web analytics tool

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

SegmentStream is a cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.

Headquarters

San Francisco, California, United States
London, United Kingdom

Website

Pricing

Free version ✔️ 12K free conversions for the first year
Growth $0.07/conversion
Enterprise Custom

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #28
Analytics › Rank #48
Analytics › Rank #173
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 39 times more popular than SegmentStream.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular than SegmentStream in all countries.
United States
Japan
Indonesia
United Kingdom
Russia
India
Brazil
France
Germany
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, business, and finance and banking, while SegmentStream is more commonly used on education and reference sites.
Online Shopping
Business
Finance/Banking
Marketing/Merchandising
Travel
Fashion/Beauty
Software/Hardware
Entertainment
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#3,023
#7,534
#15,774
#18,056
View more ➝

See also

🗃️ About This Data