🆚 AppsFlyer vs. Signifyd

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Signifyd is an e-commerce fraud protection platform that automatically reviews orders for fraud and recommends which orders to ship and which to reject.

It uses machine learning and big data from its Commerce Network to generate risk assessments in real time, offers a 100 percent financial guarantee against fraudulent chargebacks for approved orders, and supports workflow automation (capture payment, cancel order, void authorization, restock) based on its decision.

Headquarters

San Francisco, California, United States
San Jose, California, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
1.0% of the sales amount

Categories

Marketing Attribution › Rank #2
Analytics › Rank #46
Fraud Prevention › Rank #5
Fraud Prevention › Rank #6

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 2 times more popular than Signifyd.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United Kingdom, Japan, and India, while Signifyd is more popular in the United States, Canada, and Australia.
United States
United Kingdom
Japan
India
Indonesia
Russia
France
Germany
Brazil
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on marketing and merchandising, business, and finance and banking, while Signifyd is more commonly used on online shopping, fashion and beauty, and weapons sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Finance/Banking
Software/Hardware
Travel
Entertainment
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#1,629
#3,708
View more ➝

See also

🗃️ About This Data