🆚 Baidu Analytics vs. Microsoft Clarity
- 📈 Microsoft Clarity is three times more popular than Baidu Analytics.
- 🌎 Microsoft Clarity is more popular in the United States, the United Kingdom, and India.
- 🌍 Baidu Analytics is more popular in China, Hong Kong, and Cambodia.
Statistics based on 3.3M+ analyzed websites. About this data
Baidu Analytics
Microsoft ClarityType
Web analytics tool
Web analytics tool
About
Baidu's web analytics platform called "Baidu Tongji".
Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.
It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with 
Google Analytics.
Headquarters
Beijing, China
Redmond, Washington, United States
Pricing
Free version ✔️Traffic Overview and Promotion Analysis modules
Paid versions
(+ Behavior analysis, Conversion tracking, etc.)Custom
(+ Behavior analysis, Conversion tracking, etc.)Custom
Free ✔️
Popularity
Determined by the number of sites using each technology.
The Microsoft Clarity web analytics tool is 3 times more popular than Baidu Analytics.
Total websites
Market share
Analytics
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Clarity is more popular in the United States, the United Kingdom, and India, while Baidu Analytics is more popular in China, Hong Kong, and Cambodia.
China
United States
United Kingdom
India
Japan
Brazil
Australia
Germany
Netherlands
France
Awards
- 🥇 Most popular in China in the Analytics category.
- 🥉 Third most popular in Hong Kong in the Analytics category.
- ⭐ 5th most popular in Cambodia in the Analytics category.
- ⭐ 9th most popular in Taiwan in the Analytics category.
- ⭐ 10th most popular in Singapore in the Analytics category.
- 🥈 Second most popular in Iran in the Analytics category.
- 🥉 Third most popular in India in the Analytics category.
- 🥉 Third most popular in the United Arab Emirates in the Analytics category.
- 🥉 Third most popular in Colombia in the Analytics category.
- 🥉 Third most popular in Peru in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Clarity is more popular among sites focused on business, online shopping, and marketing and merchandising, while Baidu Analytics is more commonly used on games and portal sites sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Fashion/Beauty
Blogs/Wiki
Software/Hardware
Health
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Umeng+
Hotjar🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.