🆚 Basis vs. Microsoft Advertising

Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Popularity

Determined by the number of sites using each technology.

• ⬆️ 28th most popular in Switzerland in the Advertising category.
• ⬆️ 33rd most popular in the United States in the Advertising category.
• ⬆️ 39th most popular in Canada in the Advertising category.
• ⬆️ 51st most popular in France in the Advertising category.
• ⬆️ 52nd most popular in Spain in the Advertising category.

• 🥉 Third most popular in the United States in the Advertising category.
• 🥉 Third most popular in China in the Advertising category.
• ⭐ 4th most popular in the United Kingdom in the Advertising category.
• ⭐ 4th most popular in Germany in the Advertising category.
• ⭐ 4th most popular in the Netherlands in the Advertising category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

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• Basis technology profile

• Microsoft Advertising technology profile
• Microsoft company profile