🆚 Basis vs. OpenX
- 📈 OpenX is three times more popular than Basis.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Basis is more popular in Switzerland and Colombia.
Basis
OpenXType
About
Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 31st most popular in the United States in the Advertising category.
- 🔥 18th most popular in Poland in the Advertising category.
- 🔥 19th most popular in Germany in the Advertising category.
- 🔥 19th most popular in Russia in the Advertising category.
- 🔥 20th most popular in the United States in the Advertising category.
- ⬆️ 22nd most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
PubMatic
TripleLift
Index Exchange🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.