🆚 Better Business Bureau vs. Capterra

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Capterra is a technology review platform focused on the software industry.

Headquarters

Arlington, Virginia, United States
Stamford, Connecticut, United States

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Free version ✔️
Custom

Categories

Customer Reviews › Rank #6
Customer Reviews › Rank #17
Business Listings › Rank #2

Popularity

Determined by the number of sites using each technology.

The Better Business Bureau customer review website is 4 times more popular than Capterra.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Better Business Bureau is more popular in the United States, Canada, and Turkey, while Capterra is more popular in the United Kingdom, Germany, and India.
United States
Canada
United Kingdom
Germany
India
France
Australia
Netherlands
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Better Business Bureau is more popular among sites focused on business, marketing and merchandising, and online shopping, while Capterra is more commonly used on Internet services, software and hardware, and interactive web applications sites.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Software/Hardware
Real Estate
Finance/Banking
Health
Travel
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
#1,333
#1,965
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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