🆚 BidSwitch vs. Google Ad Manager
- 📈 Google Ad Manager is much more popular than BidSwitch.
- 🌎 Google Ad Manager is more popular in the United States, the United Kingdom, and Japan.
- 🌍 BidSwitch is more popular in Bahrain, Seychelles, and New Caledonia.
Google Ad ManagerType
About
BidSwitch is middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.
Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid 
Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 27th most popular in the Netherlands in the Advertising category.
- ⬆️ 27th most popular in Brazil in the Advertising category.
- ⬆️ 28th most popular in India in the Advertising category.
- ⬆️ 28th most popular in Sweden in the Advertising category.
- ⬆️ 29th most popular in Germany in the Advertising category.
- 🥈 Second most popular in Albania in the Advertising category.
- 🥉 Third most popular in Poland in the Advertising category.
- 🥉 Third most popular in Greece in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in Hungary in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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The Trade Desk
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OpenX
Equativ🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.