🆚 BidSwitch vs. Magnite

Compare technologies based on real-world usage data *

📈 Magnite is twice as popular as BidSwitch.
🌎 Magnite is more popular in the United States, the United Kingdom, and Turkey.
🌍 BidSwitch is more popular in Bulgaria, Ukraine, and Cyprus.

BidSwitch

Magnite

Type

Advertising technology

About

BidSwitch is middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

Paris, France

New York, United States

Website

bidswitch.com #500,949

magnite.com #297

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 1.7 times more popular than BidSwitch.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, the United Kingdom, and Turkey, while BidSwitch is more popular in Bulgaria, Ukraine, and Cyprus.

United States

United Kingdom

Turkey

Germany

France

Italy

Canada

Spain

Japan

Brazil