🆚 Comscore vs. Integral Ad Science

Compare technologies based on real-world usage data *

📈 Comscore is five times more popular than Integral Ad Science.
🌎 Comscore is more popular in the United States, the United Kingdom, and Italy.
🌍 Integral Ad Science is more popular in Turkey, Japan, and Poland.

Type

Web analytics tool

About

Comscore is a global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers.

It measures audiences across TV, streaming, mobile, desktop, and social platforms, offers cross-platform audience measurement and deduplicated reach metrics, advertising campaign reporting with reach and frequency analysis, and demographic and behavioral audience segmentation.

Integral Ad Science (IAS) is a global media measurement and optimization platform that analyzes the value of digital advertising placements.

Headquarters

Reston, Virginia, United States

New York, United States

Website

comscore.com #150,516

integralads.com #286,359

Pricing

Free version ✔️

Over 1 million monthly unique visitors$799+/month

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Comscore web analytics tool is 5 times more popular than Integral Ad Science.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Comscore is more popular in the United States, the United Kingdom, and Italy, while Integral Ad Science is more popular in Turkey, Japan, and Poland.

United States

United Kingdom

Italy

Spain

Canada

India

Brazil

Turkey

France

Mexico