🆚 Concert vs. Google Marketing Platform
- 📈 Google Marketing Platform is much more popular than Concert.
- 🌍 Google Marketing Platform is more popular in all countries.
Statistics based on 3.5M+ analyzed websites. About this data
Google Marketing PlatformType
Advertising technology
Advertising technology
About
Concert by Vox Media is a publisher‑led marketplace with best-in-class creative formats.
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Headquarters
New York, United States
Mountain View, California, United States
Categories
Advertising › Rank #133
Advertising › Rank #11
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is 47 times more popular than Concert.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular than Concert in all countries.
Japan
United States
United Kingdom
Spain
France
Germany
Poland
Australia
Netherlands
Canada
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Vietnam in the Advertising category.
- ⭐ 8th most popular in the Philippines in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on business, blogs and wiki, and finance and banking, while Concert is more commonly used on sports sites.
Business
Blogs/Wiki
Sports
Finance/Banking
Marketing/Merchandising
Online Shopping
Entertainment
Travel
Health
General News
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Ezoic
Criteo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.