🆚 Criteo vs. LinkedIn Ads

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.

Headquarters

Paris, France
Mountain View, California, United States

Website

Categories

Advertising › Rank #9
Advertising › Rank #4

Popularity

Determined by the number of sites using each technology.

LinkedIn Ads advertising technology is 2.8 times more popular than Criteo.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Ads is more popular in the United States, the United Kingdom, and Germany, while Criteo is more popular in Korea, Japan, and Turkey.
United States
United Kingdom
Germany
France
Netherlands
Italy
Australia
Spain
Canada
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Ads is more popular among sites focused on business, online shopping, and marketing and merchandising, while Criteo is more commonly used on blogs and wiki, fashion and beauty, and general news sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Blogs/Wiki
Software/Hardware
Education/Reference
Fashion/Beauty
Finance/Banking
General News

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.