🆚 DAP vs. MonsterInsights

Type

Web analytics tool
Web analytics tool

About

The Digital Analytics Program (DAP) is a U.S. government-wide analytics solution required for all public-facing federal websites.

MonsterInsights is a WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

It offers real-time analytics, event and custom dimension tracking, affiliate and ads tracking, GDPR-compliant tracking tools with consent support, insights on audience demographics and behavior, and configuration wizards for easy setup of goals, funnels, and site search tracking.

Headquarters

Washington, D.C., United States
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️ Basic tracking
Plus
(EU Compliance add-on, enhanced reports)
$99.50/year
Pro
(5 sites, eCommerce tracking)
$199.50/year
Elite
(5 sites, WordPress Multisite support)
$299.50/year

Categories

Analytics › Rank #128
Analytics › Rank #8
WordPress Plugins › Rank #14

Popularity

Determined by the number of sites using each technology.

The MonsterInsights web analytics tool is 200 times more popular than DAP.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

MonsterInsights is more popular than DAP in all countries.
United States
United Kingdom
Japan
Australia
Spain
Canada
Italy
France
Netherlands
Germany

Awards

Popularity by domain category

Determined by the number of sites in each category.

MonsterInsights is more popular than DAP in all market segments.
Business
Blogs/Wiki
Marketing/Merchandising
Education/Reference
Non-Profit/Advocacy/NGO
Entertainment
Health
Online Shopping
Internet Services
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#159
#1,082
#1,093
#1,186
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data