🆚 DAP vs. Google Analytics
- 📈 Google Analytics is much more popular than DAP.
- 🌍 Google Analytics is more popular in all countries.
Statistics based on 3.5M+ analyzed websites. About this data
Google AnalyticsType
Web analytics tool
Web analytics tool
About
The Digital Analytics Program (DAP) is a U.S. government-wide analytics solution required for all public-facing federal websites.
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Headquarters
Washington, D.C., United States
Mountain View, California, United States
analytics.google.comPricing
Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit
Google Analytics 360$50,000+/year
Popularity
Determined by the number of sites using each technology.
The Google Analytics tool is 4,210 times more popular than DAP.
Total websites
Market share
Analytics
Popularity by country
Determined by the number of sites detected from each country.
Google Analytics is more popular than DAP in all countries.
United States
Japan
United Kingdom
Germany
France
Spain
Italy
Netherlands
Australia
India
Awards
- ⬆️ 67th most popular in the United States in the Analytics category.
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Google Analytics is more popular than DAP in all market segments.
Business
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Health
General News
Non-Profit/Advocacy/NGO
Software/Hardware
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Jetpack Stats
Matomo
Microsoft Clarity
Hotjar
HubSpot Analytics
Ahrefs Web Analytics🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.