🆚 Demandbase vs. Happierleads

Type

Identity resolution software
Identity resolution software

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Happierleads is an AI-powered B2B website visitor identification platform that reveals the names, job titles, work emails, and company details of site visitors.

It identifies individuals across more than 170 countries through a proprietary permissioned publisher, applies AI lead scoring and third-party intent signals, sends real-time alerts to Slack and email, and includes built-in email sequencing and integrations for Salesforce, HubSpot, Pipedrive, and Zoho.

Headquarters

San Francisco, California, United States
London, United Kingdom

Website

Pricing

Free version ❌
Custom
Free version ❌Free 7-day trial
Business
(300+ leads)
$99+/month
Agencies
(5K+ leads)
$699+/month
White-label
(10K+ leads)
$999+/month

Categories

Identity Resolution › Rank #7
Identity Resolution › Rank #23
Lead Generation › Rank #15
Lead Generation › Rank #40
Advertising › Rank #65
Marketing Attribution › Rank #8
Visitor Identification › Rank #14
Sales Engagement › Rank #6

Popularity

Determined by the number of sites using each technology.

The Demandbase identity resolution software is 11 times more popular than Happierleads.
Total websites

Market share

Identity Resolution
Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Demandbase is more popular in the United States, the United Kingdom, and Germany, while Happierleads is more popular in Bangladesh.
United States
United Kingdom
Germany
Canada
France
Netherlands
Australia
China
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Demandbase is more popular among sites focused on business, software and hardware, and Internet services, while Happierleads is more commonly used on job search and non-profit, advocacy and NGO sites.
Business
Software/Hardware
Internet Services
Finance/Banking
Online Shopping
Marketing/Merchandising
Health
Education/Reference
Blogs/Wiki
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#27,775
#55,741
#118,409
View more ➝

See also

🗃️ About This Data