🆚 Dotdigital vs. Omnisend

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Dotdigital is a marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

Its features include automated workflows (such as welcome series and cart-abandonment), segmentation and targeting of audiences, A/B testing, real-time reporting on opens, clicks, and conversions, and integration with e-commerce, CRM, and data-source platforms such as Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

Headquarters

London, United Kingdom
London, United Kingdom

Website

Pricing

Free version ❌Free 14-day trial
Custom
Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15

Categories

Marketing Automation › Rank #13
Marketing Automation › Rank #11
Email Marketing › Rank #17
Personalization › Rank #7
Push Notifications › Rank #5

Popularity

Determined by the number of sites using each technology.

The Omnisend marketing automation platform is 1.4 times more popular than Dotdigital.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Omnisend is more popular in the United States, Lithuania, and Germany, while Dotdigital is more popular in the United Kingdom, Australia, and the Netherlands.
United Kingdom
United States
Lithuania
Australia
Germany
Netherlands
Italy
Canada
France
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Omnisend is more popular among sites focused on blogs and wiki, while Dotdigital is more commonly used on online shopping, marketing and merchandising, and business sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Sports
Education/Reference
Entertainment
Health
Travel
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,224
#6,908
View more ➝
Name
Rank
#7,673
#26,289
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.