🆚 Epsilon vs. ID5

Compare technologies based on real-world usage data *

📈 ID5 is twice as popular as Epsilon.
🌍 ID5 is more popular in Turkey, Germany, and the United Kingdom.
🌎 Epsilon is more popular in the United States, the Czech Republic, and Singapore.

Epsilon

ID5

Type

Identity resolution software solution

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

ID5 is an omnichannel identity platform powering addressable advertising for brands and publishers.

Headquarters

Irving, Texas, United States

London, United Kingdom

Website

epsilon.com #1,046

id5.io #3,396,841

Pricing

Free version ❌

Custom

CDP Identity Essentials$10,000/month

Epsilon PeopleCloud Loyalty$30,000+/year

Consumer Data Insights Premium$60,000/year

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The ID5 identity resolution software solution is 1.6 times more popular than Epsilon.

Total websites

Market share

Identity Resolution

Advertising

Popularity by country

Determined by the number of sites detected from each country.

ID5 is more popular in Turkey, Germany, and the United Kingdom, while Epsilon is more popular in the United States, the Czech Republic, and Singapore.

United States

Turkey

Germany

United Kingdom

France

Italy

Czech Republic

Spain

Canada

Netherlands

Awards

🥇 Most popular in the Czech Republic in the Identity Resolution category.
🥇 Most popular in the Czech Republic in the Marketing Attribution category.
🥈 Second most popular in the United States in the Marketing Attribution category.
🥈 Second most popular in Singapore in the Identity Resolution category.
🥈 Second most popular in Singapore in the Marketing Attribution category.

🥇 Most popular in Turkey in the Identity Resolution category.
🥈 Second most popular in Spain in the Identity Resolution category.
🥈 Second most popular in the Czech Republic in the Identity Resolution category.
🥉 Third most popular in France in the Identity Resolution category.
🥉 Third most popular in Italy in the Identity Resolution category.

Popularity by domain category

Determined by the number of sites in each category.

ID5 is more popular among sites focused on general news, online shopping, and marketing and merchandising, while Epsilon is more commonly used on entertainment, business, and health sites.

General News

Online Shopping

Entertainment

Business

Marketing/Merchandising

Blogs/Wiki

Fashion/Beauty

Health

Sports

Travel