🆚 ID5 vs. Leadfeeder

📈 Leadfeeder is twice as popular as ID5.
🌎 Leadfeeder is more popular in the United States, the United Kingdom, and Germany.
🌍 ID5 is more popular in Turkey, Japan, and Romania.

Statistics based on 3.5M+ analyzed websites. About this data

ID5

Leadfeeder

Type

Identity resolution software

About

ID5 is an omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties.

It generates a pseudonymous ID5 ID from consented signals using machine learning, builds an identity graph that links devices, individuals, and households, supports audience targeting, frequency capping, cross-device measurement and attribution, and operates in cookieless contexts.

Leadfeeder is a B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Headquarters

London, United Kingdom

Karlsruhe, Germany

Website

id5.io #3,396,841

leadfeeder.com #438,332

Pricing

Free version ❌

Custom

Free version ✔️

$1,188/year

Popularity

Determined by the number of sites using each technology.

The Leadfeeder identity resolution software is 2.4 times more popular than ID5.

Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Leadfeeder is more popular in the United States, the United Kingdom, and Germany, while ID5 is more popular in Turkey, Japan, and Romania.

United States

United Kingdom

Germany

Turkey

Netherlands

Finland

France

Sweden

Denmark

Italy

Awards

🥇 Most popular in Turkey in the Identity Resolution category.
🥈 Second most popular in France in the Identity Resolution category.
🥈 Second most popular in Spain in the Identity Resolution category.
🥈 Second most popular in the Czech Republic in the Identity Resolution category.
🥉 Third most popular in Italy in the Identity Resolution category.

🥇 Most popular in the United Kingdom in the Lead Generation category.
🥇 Most popular in the United Kingdom in the Identity Resolution category.
🥇 Most popular in Finland in the Identity Resolution category.
🥇 Most popular in Sweden in the Lead Generation category.
🥇 Most popular in Sweden in the Identity Resolution category.

Popularity by domain category

Determined by the number of sites in each category.

Leadfeeder is more popular among sites focused on business, Internet services, and marketing and merchandising, while ID5 is more commonly used on general news, online shopping, and blogs and wiki sites.

Business

General News

Internet Services

Marketing/Merchandising

Online Shopping

Software/Hardware

Blogs/Wiki

Entertainment

Finance/Banking

Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#78

#97

#113

#318

#500

Name

Rank

#127

#6,094

#7,696

#8,949

#12,165