🆚 Epsilon vs. LiveRamp

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Identity resolution software solution

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

LiveRamp is a data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

It uses the RampID identifier to link offline and online data across devices and channels, enables privacy-focused data collaboration through secure data clean rooms, and supports audience activation across hundreds of media platforms and ad networks.

Headquarters

Irving, Texas, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year
Free version ❌
$5,000+/month

Categories

Identity Resolution › Rank #8
Identity Resolution › Rank #3
CDP › Rank #10
Advertising › Rank #64
Marketing Attribution › Rank #7
Marketing Automation › Rank #19
Analytics › Rank #44
Lead Generation › Rank #6

Popularity

Determined by the number of sites using each technology.

The LiveRamp identity resolution software solution is 2.5 times more popular than Epsilon.
Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

LiveRamp is more popular in the United States, the United Kingdom, and Germany, while Epsilon is more popular in the Czech Republic, Singapore, and Finland.
United States
United Kingdom
Germany
Canada
France
Australia
Italy
Japan
Czech Republic
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

LiveRamp is more popular among sites focused on general news, business, and online shopping, while Epsilon is more commonly used on entertainment and Internet radio and TV sites.
General News
Business
Online Shopping
Marketing/Merchandising
Entertainment
Blogs/Wiki
Health
Software/Hardware
Fashion/Beauty
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.