🆚 Epsilon vs. Triple Whale

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Marketing attribution platform

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Triple Whale is a cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.

Headquarters

Irving, Texas, United States
Columbus, Ohio, United States

Website

Pricing

Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year
Free version ✔️Founders Dash plan: 2 Users, 12-month look back
Growth$129+/month
Pro$199+/month
Premium$279+/month
Premium+$479+/month

Categories

Identity Resolution › Rank #8
CDP › Rank #10
Advertising › Rank #64
Marketing Attribution › Rank #7
Marketing Attribution › Rank #1
Marketing Automation › Rank #19
Analytics › Rank #30

Popularity

Determined by the number of sites using each technology.

The Triple Whale marketing attribution platform is 4 times more popular than Epsilon.
Total websites

Market share

Marketing Attribution

Popularity by country

Determined by the number of sites detected from each country.

Triple Whale is more popular in the United States, the United Kingdom, and Germany, while Epsilon is more popular in the Czech Republic, Singapore, and Japan.
United States
United Kingdom
Germany
Australia
Canada
Netherlands
India
France
Denmark
Czech Republic

Awards

Popularity by domain category

Determined by the number of sites in each category.

Triple Whale is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Epsilon is more commonly used on entertainment, general news, and software and hardware sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Entertainment
General News
Health
Blogs/Wiki
Sports
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
View more ➝
Name
Rank
#3,606
#8,600
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.